So, CMOs’ budget for martech is sinking: is that bad news? I don’t think so, as there are a few good reasons behind this trend. It took over 10 years (and counting) for martech to become a thing, but it seems like brands are finally getting serious about CX data and technology. This post will explore how we got here and what’s coming next.
The Martech maturity age has come: how we got here and what to expect next
