# Daniele Sghedoni

> Martech, Fine Art & Music


## Posts

- [Blur Think Tank Tour Concert Poster at Vox Club, 2003](https://sghe.do/7896/blur-think-tank-tour-concert-poster-at-vox-club-2003/): Print details Backstory I decided to buy this piece for two different reasons: the first is because I already own a piece related to Banksy, and I wanted to create a mini-collection featuring his work. Secondly, I want to remember the period from 1990 to 2010, which was quite special for live music in Italy, thanks to venues like the Vox Club of Nonantola—the closest to my home, where I had the chance to see a lot of live music. About the Blur poster Original 2003 poster used for the Blur concert at the Vox Club in Modena. The poster […]
- [Mick Jagger outside Tangiers Shop (Morocco) in 1967 - Michael Cooper](https://sghe.do/7389/michael-cooper-mick-jagger-outside-tangiers-shop-morocco-in-1967/): Print details Backstory In February 1967, the Rolling Stones decided to leave London for Morocco while awaiting a verdict on drug charges against them, following a party incident at Keith Richards’ house. February 11-12, 1967: Keith Richards holds a weekend party at his home Redlands, with Mick Jagger and Marianne Faithfull, George and Patti Harrison, art deal Robert Fraser and others. Tipped by the News of the World, the police arrive on the premises (when the Harrisons are gone) and conduct a search for drugs. The police confiscate pills from Mick Jagger’s coat, heroin belonging to Robert Fraser and cannabis […]
- [The Martech maturity age has come: how we got here and what to expect next](https://sghe.do/7349/the-martech-maturity-age-has-come-how-we-got-here-and-what-to-expect-next-2/): So, CMOs’ budget for martech is sinking: is that bad news? I don’t think so, as there are a few good reasons behind this trend. It took over 10 years (and counting) for martech to become a thing, but it seems like brands are finally getting serious about CX data and technology. This post will explore how we got here and what’s coming next.
- [The busy marketer’s guide to running an NFT campaign - Campaign Asia (external link)](https://sghe.do/8131/the-busy-marketers-guide-to-running-an-nft-campaign-campaign-asia/)
- [Zero-Party Data and the Future of Marketing - One to One, the Conversational Marketing Podcast from Spectrm](https://sghe.do/7331/zero-party-data-and-the-future-of-marketing-one-to-one-podcast-by-spectrm/): Benjamin Gibert of Spectrm interviewed me on the podcast One to One: the Conversational Marketing Podcast. Find here the links or read the full transcript of this 20-minute chat about zero-party data and my advices  for organizations getting started with zero-party data.
- [Welcome to the Neighborhood: Brands Woo Web3 Communities - R/GA FutureVision (external link)](https://sghe.do/8129/welcome-to-the-neighborhood-brands-woo-web3-communities-r-ga-futurevision/)
- [(More than) An NFT / Discord glossary for those who want to launch a collection](https://sghe.do/7143/nft-discord-glossary/): Running an NFT project is kind of like running a business. While it may sound like an easy task, there’s a lot of work involved. In this article, we’ll discuss a series of elements that are vital to growing a community and ensuring the success of your project.
- [Di quando nel mio primo blog di musica intervistavo gli Offlaga Disco Pax](https://sghe.do/7115/intervista-agli-offlaga-disco-pax/): Il mio primo blog lo devo a Splinder, una delle piattaforme di blogging più in voga nei primi anni duemila, nonchè tra le prime al mondo. Ricordo ancora l’url, i-music.splinder.com, informazione che basta per scoprire se archive.org ne ha mantenuto qualche traccia. Lo snapshot più vecchio risale a dicembre 2005 e, nonostante siano andati persi i contenuti multimediali (in particolare la grafica del blog), mi ha permesso di ricordare tra le altre cose che si trattava di un blog collaborativo (tra gli autori più attivi c’era Alessandro) e che ben 17 lettori abituali facevano parte anche di un gruppo su […]
- [No, customer data platforms will not be adopted by the majority of companies by the end of 2022](https://sghe.do/7008/customer-data-platforms-adoption/): This post comes late, but after reading a customer data platform vendor’s fanciful press release that “over 99% of marketers will achieve the single customer view, or golden record, by the end of 2022,” I couldn’t put it off any longer. No, customer data platforms – let’s say it loud and clear – the majority of companies will not adopt them by the end of the year, at least not in the sense in which we are accustomed to considering them (we will discover that it is a short-sighted classification). It will not happen for these reasons: To paraphrase a […]
- [No, le customer data platform non saranno adottate dalla maggioranza delle aziende entro la fine del 2022](https://sghe.do/6975/adozione-e-tipologie-customer-data-platform/): Questo post arriva tardi ma, dopo aver letto il fantasioso (eufemismo) comunicato stampa di un vendor in ambito customer data platform, secondo cui «oltre il 99% dei marketer raggiungerà la vista unica del cliente, o golden record, entro la fine del 2022», non potevo più rimandare.  No, le customer data platform – diciamolo forte e chiaro – non saranno adottate dalla maggioranza delle aziende entro fine anno, almeno non nell’accezione in cui siamo abituati a considerarle (scopriremo che si tratta di una classificazione miope). Soprattutto non in Italia, target a cui era destinato il comunicato.  Non succederà per varie ragioni: […]
- [Negli anni '90 i giovani di Sanremo saltavano i fossi per la lunga](https://sghe.do/6929/negli-anni-90-le-nuove-proposte-di-sanremo-saltavano-i-fossi-per-la-lunga/): Breve viaggio-nostalgia tra gli artisti che negli anni '90 abbiamo conosciuto come "Nuove proposte" sul palco di Sanremo (con canzoni che oggi vincerebbero a mani basse). Con tanto di playlist Spotify e YouTube.
- [Do CDPs Really Make Marketers Independent of IT? - CMSwire (external link)](https://sghe.do/8133/do-cdps-really-make-marketers-independent-of-it-cmswire/)
- [Le mie playlist](https://sghe.do/6216/playlist/): Quanti di voi si sono dilettati fin da piccoli a fare le cassettine per il walkman? Anche io sono tra quelli che di cassette ne ha fatte. E tante. Qui trovate i link per ascoltare su Spotify o YouTube le mie playlist.
- [MarTech and Agile: speed exercises in the post-COVID scenario](https://sghe.do/5972/martech-and-agile-speed-exercises-in-the-post-covid-scenario/): A few days before Premier Conte announced phase 2, Iconsulting asked me for a point of view on how MarTech could be an additional weapon against this emergency. Below is the complete translation of the interview. – – – During the COVID-19 emergency, marketing and communication have cemented an important role in the global transformation of companies and organisations, which was made even faster and deeper by the emergence of completely new needs. MarTech (Marketing Technologies) is perfect to carry out such a transformation. Combining marketing and technology, MarTech is a marketer’s best ally to achieve their goals – in […]
- [MarTech e Agile: esercizi di velocità nello scenario post Covid](https://sghe.do/5976/martech-e-agile-esercizi-di-velocita-nello-scenario-post-covid/): Pochi giorni prima che il Premier Conte annunciasse la fase 2 Iconsulting mi ha chiesto un punto di vista su come il MarTech potesse risultare un’arma in più contro questa emergenza. Di seguito l’intro dell’intervista pubblicata per intero qui. Come hai affrontato dal punto di vista professionale questo periodo di emergenza? L’ho considerato un periodo di crescita per me e per il mio team. Per quanto “noi del digital” eravamo già abituati a lavorare in remoto con strumenti quali Slack, Google Drive, Dropbox, etc. di conseguenza la continuità operatività non ne ha risentito trattandosi inoltre di un gruppo ben affiatato. […]
- [Vicinoesicuro, the non-profit map against Coronavirus](https://sghe.do/5914/vicinoesicuro-en/): Vicinoesicuro is a non–profit project created to combat the Coronavirus outbreak and was launched a few hours after the announcement of the lockdown by Prime Minister Conte on March 9, 2020. Vicinoesicuro was developed together with Alfredo Colella, Cristiano Ferrari, Francesco del Bosco and Federico Capucci. The project, completely free of charge, offers a navigable map of all the activities that make home deliveries: shops, bars, restaurants, newsstands, laundries and more. Users can choose the type of service they need, consult the information on delivery methods and possible costs, and contact the shop owner directly. By registering in Vicinoesicuro, retailers […]
- [Vicinoesicuro, la mappa no-profit contro il Coronavirus](https://sghe.do/5688/vicinoesicuro/): Vicinoesicuro è un progetto no-profit nato per contrastare l’emergenza Coronavirus e lanciato poche ore dopo l’annuncio del lockdown da parte del Presidente del Consiglio Conte, avvenuto il 9 marzo 2020. Vicinoesicuro è stato sviluppato assieme ad Alfredo Colella, Cristiano Ferrari, Francesco del Bosco e Federico Capucci. Il progetto, completamente gratuito, offre una mappa navigabile di tutte le attività che effettuano consegne a domicilio: negozi, bar, ristoranti, edicole, lavanderie e altro ancora. I cittadini possono scegliere la tipologia di attività di cui hanno bisogno, consultare le informazioni su modalità ed eventuali costi, contattare direttamente l’esercente. I commercianti, registrandosi a Vicinoesicuro, possono […]
- [I 4 ingredienti fondamentali in un progetto di Marketing Automation](https://sghe.do/5420/i-4-ingredienti-fondamentali-in-un-progetto-di-marketing-automation/): Nel mio primo post sul blog di Digital Update vi ho parlato di quanto fosse strategica la figura emergente del Marketing Technologist; ma quali sono gli ingredienti fondamentali per approcciare al meglio un progetto di marketing automation? Ho provato ad individuarne quattro. La tecnologia Secondo questa infografica di ChiefMartec.com nel 2001 c’erano circa 150 tool di marketing, nel 2016 erano poco meno di 4000: se avete già trovato quello definitivo siete decisamente più bravi (o fortunati) della maggior parte dei vostri competitor. La software selection è una componente fondamentale del lavoro di un marketing technologist. Siete in grado di commisurare il costo di una […]
- [The 4 fundamental ingredients in a Marketing Automation project](https://sghe.do/6002/the-4-fundamental-ingredients-in-a-marketing-automation-project/): In my first blog post in Digital Update, I talked about how strategic the emerging figure of the Marketing Technologist was. What are, however, the fundamental ingredients to best approach a marketing automation project? Technology According to this infographic by ChiefMartec.com, in 2001 there were about 150 marketing tools, in 2016 they were just under 4000. If you have already found the definitive one, you are definitely better (or luckier) than most of your competitors. Software selection is a fundamental component of a marketing technologist’s job. Are you able to assess the cost of technology in the light of the […]
- [Mamma, da grande voglio fare il marketing technologist](https://sghe.do/4981/mamma-grande-voglio-marketing-technologist/): Gli strumenti tecnologici a disposizione del marketing aumentano esponenzialmente (3500, contro i 150 del 2011, come illustra questa analisi di Chiefmartec.com), e chi lavora nel digital ha imparato a cambiare rapidamente e, talvolta, a sentirsi smarrito in questo ecosistema mai uguale. Per quanto mi riguarda, a 35 anni ho finalmente trovato un job title che mi calza a pennello: Marketing Technologist. Il come e perché ve li spiego qui di seguito. In today’s modern world, people are either asleep or connected. Come suggerisce questa splendida citazione di Janice H. Reinold (The Boston Consulting Group), la consumer journey cambia rapidamente, ed essere […]
- [Mom, when I grow up I want to be a marketing technologist](https://sghe.do/5998/mom-when-i-grow-up-i-want-to-be-a-marketing-technologist/): Marketing has seen an exponential growth of available technological tools – 3500 now versus 150 in 2011 (Chiefmartec.com). As a consequence, people working in the digital sector have learned to change rapidly and, sometimes, to feel lost in this ever-changing ecosystem. As for me, it’s at 35 years old that I finally found a job title that fits me perfectly: Marketing Technologist. In this article, I’ll explain how and why this is the perfect job for me.  In today’s modern world, people are either asleep or connected. As this wonderful quote by Janice H. Reinold (The Boston Consulting Group) suggests, […]

## Pages

- [Request the Collection Catalog](https://sghe.do/fine-art/catalog-request/): If you are a curator, the manager of a venue interested in hosting or co-producing an exhibition, or if you have a potential collaboration to suggest, I’d love to hear from you. The collection features over 150 works, each with its own story and artistic significance. While it is not for sale, I am open to exhibition projects and rental agreements that bring these pieces to new audiences. And if you are simply a photography and music enthusiast, I would be equally delighted to connect.
- [Il rock ha vent'anni](https://sghe.do/fine-art/il-rock-ha-ventanni-feedback/): Sono Daniele Sghedoni, proprietario delle immagini esposte (salvo alcuni prestiti). Per maggiori informazioni sulla mia collezione privata, visita la sezione Fine Art. “Il rock ha vent’anni” è la mia prima mostra. Le opere legate a queste due band sono qui presenti solo in parte: saranno protagoniste di una mostra più ampia attualmente in fase di progettazione. Per lasciare un commento o restare aggiornato sulle prossime iniziative, compila il form.
- [My private fine art collection of music photography - and more](https://sghe.do/fine-art/): The Good Guys is the name I chose for my private fine art collection (discover the story behind the name here), born from a strong passion for music and the desire to spark curiosity and wonder in my children, surrounded by handpicked photographs with backstories that shaped music history. While this began as a deeply personal endeavor, the collection has grown to include prestigious pieces that I believe could enrich galleries and exhibitions. I’m eager to connect with curators and galleries interested in renting these works, offering their audiences a chance to experience these remarkable photographs (contact details or complete […]
- [About](https://sghe.do/daniele-sghedoni/): I’m Daniele Sghedoni, born in 1981. I grew up in Reggio Emilia, where I still live. Martech executive with international experience, father of three, and passionate about music, LEGO, tennis, and volunteering. Read on for more details. Career Currently serving as a Senior Manager at Publicis Sapient, I’ve spent over 15 years in managerial roles at global companies like LUISAVIAROMA, Benetton, and R/GA, focusing on leveraging technology to drive business growth and enhance customer experiences. My career began in the music industry at Sugar Music, a leading Italian record company. There, I developed cutting-edge digital promotional strategies for major players […]
- [Martech](https://sghe.do/martech/): I discovered martech before it became a buzzword and have been exploring its impact on businesses and communities ever since. Through collaborations with innovative companies and personal projects—whether aspiring startups or volunteer work—I’ve gained insights that I’d love to share. Here, you’ll find reflections, practical guides, and projects designed to help you navigate the fast-changing world of marketing technology. Mastering Martech A mix of practical guides and reflections—coming from my research for presentations, lessons, or events— to help professionals make the most of marketing technology. From tips on building no-code experiences to insights on how martech can transform organizations, my […]
- [Daniele x Reggio Emilia 2024](https://sghe.do/daniele-sghedoni-reggioemilia-2024/): Daniele x Reggio Emilia 2024 Link rapidi: 👋 Chi sono 📋 Tematiche📅 Iniziative💚 Sostienimi ✉️ Contatti Link rapidi:👋 Chi sono📋 Tematiche📅 Iniziative💚 Sostienimi✉️ Contatti Sono Daniele Sghedoni. Per lavoro guido la trasformazione digitale di aziende internazionali. Credo nelle nuove tecnologie per le sfide sociali del futuro. Per i miei figli e la mia città ambisco a disegnare nuovi orizzonti collettivi, come fa la musica, mia passione. Quale futuro per il volontariato è la domanda a cui sto cercando di rispondere come presidente del Catomes Tot. Con grande trasparenza chiarisco da subito che nella mia candidatura non c’è ambizione, ma impegno […]
- [Hello, I'm Daniele.](https://sghe.do/): Hello, I’m Daniele. Fortysomething from Reggio Emilia, Italy. Martech executive with international experience, father of three, and passionate about music, LEGO, tennis, and volunteering. I find joy in connecting and inspiring, believing that learning comes from sharing. That’s why I created this website, to connect with those who might be interested in starting a conversation about the topics I’m exploring. It’s divided into three sections: • Martech: Explore insights and practical guides on how martech drives business innovation and creates social impact. • Fine Art: Discover my private collection of rare music photography, available for exhibitions and rentals. • Playlists: […]
- [My playlists](https://sghe.do/playlists/): How many of you – when younger – have enjoyed making mixed tapes? I am among those who have made tapes. And many. Carried away by a friend, in 2004 I made my first “official” compilation, one of those with great attention to detail, from the cover to the tracklist. A few important notes: (1) the order of the tracks is not random, so I suggest not setting the mode to random (thank you Adele), and (2) Spotify adds tracks to the queue if the playlists do not reach 15 tracks, and mine, by choice, reach about 10. Making a […]


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