Print details Backstory In February 1967, the Rolling Stones decided to leave London for Morocco while awaiting a verdict on drug charges against them, following a party incident at Keith Richards’ house. February 11-12, 1967: Keith Richards holds a weekend party at his home Redlands, with Mick Jagger and Marianne Faithfull, George and Patti Harrison, […]
sghedo
Technology Director at R/GA - Formerly at Benetton Group and Sugar Music - Civic hacking and Tennis as hobbies.
The Martech maturity age has come: how we got here and what to expect next
So, CMOs’ budget for martech is sinking: is that bad news? I don’t think so, as there are a few good reasons behind this trend. It took over 10 years (and counting) for martech to become a thing, but it seems like brands are finally getting serious about CX data and technology. This post will explore how we got here and what’s coming next.
From Composable Customer Data Platforms to the Future of Marketing: that zero-party data interview that no one missed
Benjamin Gibert of Spectrm interviewed me on the podcast One to One: the Conversational Marketing Podcast. Find here the links or read the full transcript of this 20-minute chat about zero-party data and my advices for organizations getting started with zero-party data.
(More than) An NFT / Discord glossary for those who want to launch a collection
Running an NFT project is kind of like running a business. While it may sound like an easy task, there’s a lot of work involved. In this article, we’ll discuss a series of elements that are vital to growing a community and ensuring the success of your project.
Di quando nel mio primo blog di musica intervistavo gli Offlaga Disco Pax
Il mio primo blog lo devo a Splinder, una delle piattaforme di blogging più in voga nei primi anni duemila, nonchè tra le prime al mondo. Ricordo ancora l’url, i-music.splinder.com, informazione che basta per scoprire se archive.org ne ha mantenuto qualche traccia. Lo snapshot più vecchio risale a dicembre 2005 e, nonostante siano andati persi […]
No, customer data platforms will not be adopted by the majority of companies by the end of 2022
This post comes late, but after reading a customer data platform vendor’s fanciful press release that “over 99% of marketers will achieve the single customer view, or golden record, by the end of 2022,” I couldn’t put it off any longer. No, customer data platforms – let’s say it loud and clear – the majority […]
No, le customer data platform non saranno adottate dalla maggioranza delle aziende entro la fine del 2022
Questo post arriva tardi ma, dopo aver letto il fantasioso (eufemismo) comunicato stampa di un vendor in ambito customer data platform, secondo cui «oltre il 99% dei marketer raggiungerà la vista unica del cliente, o golden record, entro la fine del 2022», non potevo più rimandare. No, le customer data platform – diciamolo forte e […]
Negli anni ’90 i giovani di Sanremo saltavano i fossi per la lunga
Breve viaggio-nostalgia tra gli artisti che negli anni ’90 abbiamo conosciuto come “Nuove proposte” sul palco di Sanremo (con canzoni che oggi vincerebbero a mani basse). Con tanto di playlist Spotify e YouTube.
Le mie playlist
Quanti di voi si sono dilettati fin da piccoli a fare le cassettine per il walkman? Anche io sono tra quelli che di cassette ne ha fatte. E tante. Qui trovate i link per ascoltare su Spotify o YouTube le mie playlist.
My playlists
How many of you – when younger – have enjoyed making mixed tapes? I am among those who have made tapes. And many. Carried away by a friend, in 2004 I made my first “official” compilation, one of those with great attention to detail, from the cover to the tracklist. A few important notes: (1) […]